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SuperApps: the new battleground between East and West.
Super Apps are multifunctional applications that offer services related to different sectors within the same platform. They provide users...
Business Paper X
Mar 10, 20232 min read
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The Shed of Dulwich: The Real Story of the #1 Fake Restaurant in London
This is the story of The Shed of Dulwich, and in particular the amazing case experience run by VICE-s writer, Oobah Butler. He used to...
Business Paper X
Mar 8, 20233 min read
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Copy and Benchmarking: confusion between Scope and Tool
The story of Enrico Frattasio, a DJ from Forcella, a district in the historic center of Naples located between the Pendino and San...
Business Paper X
Mar 6, 20232 min read
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StockX: Financial Trade applied to your clothings, shoes and gadget
While StockX was initially a platform to buy and sell deadstock sneakers, its product offering has grown to include apparel, watches,...
Business Paper X
Feb 10, 20232 min read
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Finally this "Mercedes" job is over... Yes, I'll take the BMW M5, Danke!
BMW and Mercedes, two automotive brands inextricabily linked by history, High industrial technology and well-defined vision. They share...
Business Paper X
Feb 8, 20232 min read
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BrewDog, a craft beer with a bit of controversy while standing for something
Standing out in a crowded market requires more than just offering a superior product. It requires companies to create a unique and...
Business Paper X
Feb 6, 20233 min read
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The lost Pepsi opportunity from "............ the Future"
When the future seems dark and uncertain, a look at the past can help find a light inside the dark present. Electric cars were invented...
Business Paper X
Jan 27, 20232 min read
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Vintage Viral Marketing by Ferruccio Lamborghini
A brand that was born in the mud and became subsequently a symposium of luxury and high performance in the automotive sector. From the...
Business Paper X
Jan 27, 20232 min read
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SUPREME: When products itself are the best marketing strategy
Money guns, customised fire extinguishers, dog bowls, a hatchet and even an inflatable canoe. After all, a brand whose logo is a white...
Business Paper X
Jan 16, 20232 min read
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