top of page



SuperApps: the new battleground between East and West.
Super Apps are multifunctional applications that offer services related to different sectors within the same platform. They provide users...
Business Paper X
Mar 10, 20232 min read


The Shed of Dulwich: The Real Story of the #1 Fake Restaurant in London
This is the story of The Shed of Dulwich, and in particular the amazing case experience run by VICE-s writer, Oobah Butler. He used to...
Business Paper X
Mar 8, 20233 min read


Copy and Benchmarking: confusion between Scope and Tool
The story of Enrico Frattasio, a DJ from Forcella, a district in the historic center of Naples located between the Pendino and San...
Business Paper X
Mar 6, 20232 min read


StockX: Financial Trade applied to your clothings, shoes and gadget
While StockX was initially a platform to buy and sell deadstock sneakers, its product offering has grown to include apparel, watches,...
Business Paper X
Feb 10, 20232 min read


Finally this "Mercedes" job is over... Yes, I'll take the BMW M5, Danke!
BMW and Mercedes, two automotive brands inextricabily linked by history, High industrial technology and well-defined vision. They share...
Business Paper X
Feb 8, 20232 min read


BrewDog, a craft beer with a bit of controversy while standing for something
Standing out in a crowded market requires more than just offering a superior product. It requires companies to create a unique and...
Business Paper X
Feb 6, 20233 min read


The lost Pepsi opportunity from "............ the Future"
When the future seems dark and uncertain, a look at the past can help find a light inside the dark present. Electric cars were invented...
Business Paper X
Jan 27, 20232 min read


Vintage Viral Marketing by Ferruccio Lamborghini
A brand that was born in the mud and became subsequently a symposium of luxury and high performance in the automotive sector. From the...
Business Paper X
Jan 27, 20232 min read


SUPREME: When products itself are the best marketing strategy
Money guns, customised fire extinguishers, dog bowls, a hatchet and even an inflatable canoe. After all, a brand whose logo is a white...
Business Paper X
Jan 16, 20232 min read
bottom of page