Finally this "Mercedes" job is over... Yes, I'll take the BMW M5, Danke!

BMW and Mercedes, two automotive brands inextricabily linked by history, High industrial technology and well-defined vision.

They share the same market, the same country and both represent the top benchmark for the automotive industry.

What else do the two German brands, which together account for around 40% of the world car salas market in the premum sector, have in common?

A great sense of humour, especially when they have fun together

Back in 2016, BMW celebrated its 100th anniversary with a big bash in Munich, and apparently Mercedes/Benz feels left out of the "party". Really? Marcedes is in the market for 125 years now...

The solution? They took it personally as Micheal Jordan did with some old fashioning trash talking.

Mercedes-Benz Museum in Struttgart officially extended an invitation for any BMW employee to visit the mentioned museum for FREE in the celebrative week for BMW.

Also, the head of Marketing relaeased a statement.

"We warmly congratulate the globally

renowned company BMW an its anniversay and

invite all employees of BMW AG to discover

the complete history of the automobile at

the Mercedes-Benz Museum"

Ralf Glazer

BMW and Mercedes showed once again a bit of playful back-and-forth on the occasion of Mercedes-Benz CEO Mr. Dieter Zetsche's Retirement.

To say farewell to Zetsche, known affectionately as Dr. Z, BMW released a video congratulating him on his retirement.

The clip tells the story of Zetsche's last day at the company, including greetings, handshakes, group selfie and the last trip home in his impeccable company Mercedes thathat leaves him in the front of his garage. and It is there that BMW throws his funny hit at his rival-not rival.

When the sliders open, in facet, we see the double of Zetsche coming out in a BMW i8 Roadster accompanied by the ironic phrase "Free at last".

Timing in today's marketing activities is a key component for gaining visibility inside a customer's life. Having an object such as a smartphone always in one's pocket, even more present then ID or banknotes, forces marketing departments to be on the alert and catch the opportunity before anyone else.

there will be downtime, there will be failings marketing campaigns, but when the opportunity comes, you have to be there ready to exploit it.

Fast, timely and eye-catching.