Vintage Viral Marketing by Ferruccio Lamborghini

A brand that was born in the mud and became subsequently a symposium of luxury and high performance in the automotive sector.

From the very first model, the 350 GTV presented at Turin Show back in 1963, to the famous, beautiful and legenday Miura until the Espada, a car which inspired the flying cars of the future in the " Back to the Future" saga.

To nowdays, where Lamborghini represent a milestone of automotive with a business value of almost 10 Billions Euro.

All this wasnt possible without the visionary founder of the automotive's bull from Emilia, Ferruccio Lamborghini.

Word of mounth is the simpliest viral marketing Idea

Viral Marketing in the 1960 was a simple concept, almost a natural behaviour of human beign and Ferruccio knew it well.

He was a passionate owner of a Ferrari 250 GT at that time, a car designed for a specific client target, people with high product's expectation and impecable customer service. And those clients represent the elite of business men, industrial enterpreuners, lobbists or bankers, all tied together and curios about same hobbies, passions, jobs

Word of mounth was the real deal at that time: the more people talk the highest will be the exposure of the brand and the reward.

This was Lamborghini philosofy, no matter at what cost but let them talk about you. Imagine the noise when he complained with Enzo Ferrari about his Ferrari 250 GT eccessive transmission noise and its hard clutch.

Enzo Ferrari, irritated by his constant complaints, replied to him :

"What would you possibly know about cars?!, You drive Trucks!!!

Total Quality Mangement Made in Italy

Total openess to the future and the search for practicality, The idea that technology make real innovative products, the arrangement of offices close to the production plant in order to facilitate dialogue and control and again, the adoption of large and bright working spaces for his employees to promote good working practices. Sounds like TQM from Japan, but it speaks Italian.

And in the meantime, the Emilian entrepreuner not only succeded in producing a competitive product of the highest quality, plus he added a luxury customer service experience included in the Lamborghini Package: he offered a personal Lamborghini mechaniwith the duty of reach a customer anywhere in the world whenever the car would break down.

But who knows how much this would cost you may wondering?

"Well yes, it costs! But you see... It doesnt't cost the customer anything, but it costs us, however it is an expense that pay off because the customer whose car you repaired is a marketing service that the client himself will tell to all his friends and by telling it becomes an advertisement!"